Events Masterclass Course

Experience our signature program that takes your event skills and knowledge from good to exceptional.

About
Events Masterclass

Behind every successful event lies a well-crafted plan that requires the perfect combination of creativity, artistry, and meticulous planning. From start to finish, every detail is carefully designed and executed, bringing together a diverse array of talents to achieve a single, remarkable outcome. So, it's safe to say that events are not just a mere coincidence, but rather a masterful work of art shrouded in mystery and intrigue.

So, I thought it would be fun to put the skills, lessons, tips, and tricks I’ve learned over 20 years all together in one course, so you can learn them too.

Get expert guidance, proven strategies and the confidence to create remarkable events. Stand out from the crowd and become the go-to event planner in your area of the industry.

The Events Masterclass is an all-inclusive course suitable for anyone who is working or interested in working in the events industry. Whether you're an event planner, coordinator, manager, producer, conference organiser, assistant, or come from a related field such as hospitality, tourism, marketing, communications, public relations, media, entertainment, design, executive administration, and more, You’ll learn how to master events, through expert knowledge, strategies, skills and resources.

Who is it for?

What can I expect?

Gain instant access to over 50 videos across 13 unique modules that cover the required disciplines to deliver successful events and live experience projects today.

Through a series of instructional video based training and real life examples, I share my knowledge, techniques, strategies and resources developed from over 20 years of delivering events across the world for you to utilise immediately on your events and projects, all at your own pace.

You will also receive over 13 ready to use event templates saving you hundreds of hours of development time.

On completion, each participant receives a certificate of completion.

The Modules

  • An introduction to your mentor; how the event industry structure works; key event types and roles; and our direction for the future.

  • Explore the nuances that make this job a lifestyle; what defines an event professional; why it is listed as one of the most stressful jobs; and how to develop your career path.

  • What is an experience; why it sits at the forefront of how events are conceived and created; the impact of emotional connection; and how to create long lasting, memorable experiences.

  • How to set purpose, objectives and outcomes of events to measure for success. We learn how to identify and understand audience behaviours and assess their needs; and how to apply these and the phases to the lifecycle of event projects.

  • What is holistic event design, and how to design for varying event types — live, hybrid and virtual. Understanding how to design your event identity; the creative process, and working with a creative team.

  • Brad brings his unique business management skill set to the table as he talks through the commercial side of events. Event ownership and responsibilities; how to develop profitable event budgets; and how to structure your pricing model as an event professional.

  • How to get your event to market; channels that generate the greatest returns; efficient and effective ways to communicate your event brand, ensuring it stands out and people attend. How to pitch and win events; how to structure, and what to include in, written proposals and tenders; how to present to prospective clients.cription

  • Brad explains his process in establishing the project management structure to events; how to construct the correct event team and who to include; leading people and collaborating with stakeholders. We step through building an effective and dynamic project management plan; methods, risks and tricks to keep your events on schedule, and achieve the vision and objectives.

  • Learn about the dynamic world of content creation — how, what and when to apply it in events, and the importance of film. We dissect the evolving world of hybrid and virtual events, and the role they play, now and in the future. Learn how to incorporate new digital event technologies to events, plus how to use them to measure event success and enhance the audience experience.

  • Brad explains the art of showcraft, detailing why it is one of the greatest skill sets you need to turn any event into an experience. We look at the elements of showcraft; how, when and where to apply them in creating a guest journey, and their impact on human senses. We will show you how to correctly scope and use your technical production and supporting skill sets to benefit your event.

  • Our biggest module: we lay it all out here for you, from venue and site management, risk management, COVID-19 procedures, through to contingency planning. Learn problem solving and decision making skills specific to events, and how to apply them in a live situation; best practice in operating your events processes and procedures; plus many more operational tricks and tips.

  • Events and entertainment go hand-in-hand. We explore the relationship between the two, and discuss how entertainment is interwoven with events — to enhance the experience, tell a story, and take guests on a journey. Brad has worked with world-leading artists, and directed and produced entertainment in theatre and live events. Now, he shares his premium knowledge of the entertainment industry: how to select the correct talent for your events, navigate the cut-throat entertainment industry, develop the story, and work with entertainers to deliver a powerful impact in your events.

  • We wind up the Events Masterclass in this module, consolidating your learnings with a few extra tips and tricks to set you up for continued success and growth.

The Details

Total Length: 7.5hours

Assessments: None

Region: Global

Cost: USD $497 (available in 4 instalments)

Access: Lifetime

13 MODULES

Industry specific online training for career and skill development of event professionals

55+ HD VIDEOS

7+ hours of content delivered through video presentations, for learning at your own pace
— a seamless fit to your busy schedule.

15+ TEMPLATES

Customisable working templates to use in your events, as a time-saver and valuable organisational tool.

LIFETIME ACCESS

Lifetime access to any future content and updates to the course. Return at any time to sharpen your skills.

FAQs

  • Events Masterclass is a video based presentation course. It is created in an asynchronous format for busy event professionals - meaning you can join at any time, and go through the entire course at your own pace.

  • Our courses are hosted on our learning management system, provided by Thinkific. Simply click enrol to sign-up. After your initial sign-up, you can click “My Learning Dashboard in the top menu of our website to log in at anytime to your courses.

  • The course content duration is approximately 7.5 hours, spread over 13 modules. There is no right or wrong timeline to complete the course. The goal is to work at a pace that feels not just manageable, but allows you to absorb and process the information at your own pace. Our recommended pace is no more than 1 to 2 hours per day OR up to 3 modules per week. But, hey, we understand how busy and fast paced this industry can be — so if you would rather grab a caffeine hit (or drink of choice) and smash through it, you are more than welcome to.

  • All participants will gain access to the course for the lifetime of the program (this means that as long as it exists online, it is yours to use). This also includes any updates, refreshes, or extra content that may be added over time. It does not include any additional courses or programs offered by Events Masterclass.

  • As this course is a Masterclass in style and content, it is not designed to test your knowledge on each aspect. Instead, we leave it up to you to absorb and apply as much of the information and resources to your work as you like.

  • Yes. Events Masterclass is designed as holistic methodologies, skills, systems and knowledge that can be applied to any event industry segment, including weddings. It is not targeted at specific event types — rather, it teaches industry-wide skills that turn planners into premium event professionals.

  • Events Masterclass is structured for individual users to complete at their own pace with personal accreditation on completion. Multiple team members can enrol in the course individually, or we can assist in setting your team up for group enrolment.

    Alternatively, we can facilitate on-site learning and training of the event masterclass modules by Brad himself in your workplace.
    Please contact us to discuss your requirements so we can tailor the best solution for you.

  • Events Masterclass is designed holistically, so it can be applied in all regions of the world. The skills and knowledge you will learn will be applicable globally. Brad has been fortunate enough to work in many countries, regions and cultures throughout his career, so this unique global insight has been built into the foundation of the course.

  • We sure can. Brad is available for consultation, workshops, and speaking engagements with individuals and organisations of varying sizes. Please contact us to find out more about how Brad can continue to help you.

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